The best of 2016 jane friedman every year, i share hundreds even thousands of articles and reports through my blogwebsite, conference presentations, social media, and email newsletters. Here are our key elements of a successful nonfiction book marketing strategy. Book marketing 3 steps to a wicked easy non fiction marketing plan why having a great product description is so important non fiction marketing book marketing. Online and offline promotion strategies to build your audience and sell more books by stephanie chandler after finally getting a book published, many authors find that the hardest part wasnt actually writing the book or getting it into print. Most authors spend over 80% of their time writing a manuscript, but less than 20% preparing for how theyll market that book. Launch your new nonfiction book profitably and confidently using a sample book marketing plan as a model. Jul 09, 20 stephanie chandler is the author of several books including the nonfiction book publishing plan. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time.
If you are an authors who prefers to write rather than promote your books, read on to learn how to. The ten most important priorities when launching a new book. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. Apr 20, 2015 when youre launching a book into the world, its essential that you build a book marketing plan. Marketing plan i hope youre ready, because today we look at the most fun part of your nonfiction proposal getting your book into readers hands.
Agents and publishers want to know who the target market is. A frequent speaker at business events and on the radio, she has been featured in entrepreneur, businessweek, and wired magazine. Developing a book marketing plan here are some tips for developing and implementing your book marketing plan. Before your book launch, you need a book marketing plan. Because there are many different ways to promote a book, and authors have limited time and budgets, its important to put together a written book marketing plan and prioritize your book promotion tasks. A comprehensive book marketing plan would include timelines and budgets. Creating a detailed book marketing plan or author business plan will help you think about all the strategies and effort. If youre releasing a new nonfiction book or need ideas on how to revive the fortunes of one thats been out for a while, use this oneyear, monthbymonth marketing plan for a nonfiction book as a model. How to create the ultimate book marketing plan free course. Here, i look back on the best of the marketing information i shared during 2016 and have organized it by category.
The ultimate book marketing timeline for indie authors ingramspark. Get them to your book sales page with 12 simple mouse clicks. The professional guide to profitable selfpublishing, the nonfiction book marketing plan. I want to share some insight into marketing in the new. I like them in theory, and i collect a wide range as part of my workso i can share them with writersand i even know that checklists can be critical in improving performance in certain professions. Write a two hundredword summary of your book highlighting the important facts and identifying the problems that your book solves.
A good marketing strategy for your book will help you identify your audience and how to reach it. Book marketing services with literary agent undercover are for authors who want to develop, publish, or promote their book. Written for new and established authors of business, selfhelp, health and wellness, memoir, howto, and other nonfiction books, the nonfiction book marketing plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books. Write an email announcement about the book for clients. If you are seeking a traditional publisher, a marketing plan is an essential part of the book proposal. By jane friedman if you wrote a nonfiction book 20 years ago, your greatest competition. Successful authors take charge of their sales, rather than just write. Planning your nonfiction book help with publishing. The nonfiction book publishing plan and the nonfiction book. Download this free book marketing template brought to you by the pantheon collective tpc books and omar luqmaanharris, your book marketing expert. Book marketing plan the definitive checklist book launch. The good thing is that new stories keep coming up so you are sure there is going to be something nice to write about in the future. Im a fulltime author entrepreneur, and i also write to earn a very good living. Sample marketing plan for a nonfiction book gumroad.
Create a book marketing plan that sells books nonfiction writers. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Finally, nonfiction authors have directions of their own, and dont have to hunt amongst all the fiction advice to find guidance that fits their needs. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. To become an amazon category bestseller within two months of my book s publication date. A simple marketing plan outline for indie authors the wise. Here are the ten actions i considered the most important for launching your book. Four book marketing strategies for reluctant marketers.
Yet, its the marketing part that determines if a book will reach readers and sell a lot of copies. Marketing and publishing checklists for writers jane friedman. Jun 28, 2011 want to supercharge sales of your next book. Stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. Many authors who are timid about book marketing fear pushing what they think is a hard sell. Book marketing coach mark malatesta is a former ny times bestselling literary agent turned author consultant. Even when potential readers want your book, they dont necessarily have time to explore all your sites. Book marketing coach mark malatesta helps authors of all genres, at all stages of development. Book marketing plan essentials nonfiction authors association. Make money with books, ebooks and information products. Heres a solid, stepbystep strategy to generate more. Nov 27, 2009 elisa has a wealth of great marketing information to offer, so i thought it fitting to end wnfins series of posts on this topic with one from her.
That link is an affiliate link for a free howto e book. To develop a fan base that will lead to increased sales of more books in my fiction series. Include a small picture of your front cover to give your marketing plan more flavor and help retailers and media remember it. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Additionally, they are neither all self publishing or traditional publishing related but rather a mix of all the best bits we use to make our books and our marketing better. The nonfiction book marketing plan stephanie chandler. Jan 02, 2010 a book marketing plan is a blueprint for selling your book. Although bylined articles take care and thought in creating, the benefits of showcasing your book and expertise are priceless. Book marketing former ny times bestselling literary agent. Online and offline promotion strategies to build your audience and sell more books by stephanie chandler goodreads helps you keep track of books you want to read. She has compiled really terrific tips on avoiding some common marketing traps. Book marketing plan template nonfiction writers conference. Jul 03, 2018 stephanie chandler is the founder of the nonfiction authors associationand nonfiction writers conference, and author of several books including the nonfiction book publishing plan and the nonfiction book marketing plan.
After years of helping authors build their platforms, and then use those platforms to launch top bestsellers, ive put together this checklist of proven book marketing methods to help you create your book marketing plan. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. A chronological approach works well for many subjects, especially history books, but sometimes you may need to think of alternative approaches. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Youll be one huge step closer to having a successful book. Nov 17, 2016 marketing and publishing checklists for writers jane friedman ill start with a confession. How to write a book marketing plan for publishing success.
Finally, nonfiction authors have directions of their own, and don. Your work will need exposure and publicity to succeed and every book has a niche or market in which it will excel. Popular marketing strategy books goodreads share book. Please note that very few of these titles are nonfiction specific as the fiction world is hogging all the good ideas right now.
Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Reedsys marketers can help you draft the plan and stick to it. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint. Stephanie is also the founder of the nonfiction authors association, an online marketing community featuring a yearround book awards. How to make your book marketing strategy a winner ingeniumbooks. Develop a written plan to reach your target markets. Use the tips suggested by these 6 book marketing pros to create a promotion plan. Sandra poirierdiaz is president of smith publicity, one of the premier book publicity and book marketing firms in the industry. Use these sample book marketing plan goals to jumpstart your thinking. As part of my book marketing magic multimedia program, i outlined the ten most important priorities when launching a new book. Online and offline promotion strategies to build your audience and sell more books, and own your niche. With a wealth of experience in creating book promotion strategies and cultivating engaged audiences for our authors, our team develops customized plans for each new title. We can design and execute a book marketing plan independently or in cooperation with your marketing and publicity teams to create a cohesive and powerful book launch.
Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Discover creative ways to reach potential buyers as well as a feasible timetable for. Purchase the nonfiction book marketing plan on amazon. You smile as you sign on the dotted line with your. Promoting a book without a plan is like driving across the country without a map or a. If youve dreamed of having your book in bookstores, enrolling in the traditional distribution program at mill city press, where your book marketing plan for distribution will be presented to book retailers and wholesalers, is a great first step. If youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. We all want to know which are the best book marketing strategies to sell more books. This is a book marketing plan outline that you can use. I created a book marketing plan to help authors double their book sales after a year of researching and trying to understand why 90% of ebooks on amazon dont sell more than 1 copy. Online and offline promotion strategies to build your audience and sell more books and from entrepreneur to infopreneur. Your book marketing plan for distribution setup guide. Marketing is an important part of my business because its about reaching readers. Marks authors have gotten sixfigure advances, been on the ny times bestseller list, and had their work picked up for television, stage, and feature film.
As a leading provider of publishing services to authors, we offer a wide variety of book marketing and promotions resources. Promoting your book takes careful planning so you get the most out of your time and effort. How to create a marketing plan for your nonfiction book. Free book marketing plan template from the pantheon collective. A marketing strategy or a mix of them is chosen only after thorough market research. Book marketing services coaching to get literary agents. Millions of books have already been written to this very day. Nonfiction book proposals in the digital age to sell an agent or publisher on your nonfiction idea, its more important than ever to show where your book will fit inand what will make it stand outboth in print and online. Since 1997, smith publicity has implemented more than 1,600 promotional campaigns. When youre launching a book into the world, its essential that you build a book marketing plan. A good plan helps keep you on track as you take your book to the masses. One thought on planning your nonfiction book osman ali april 6, 2014 at 3. Online and offline promotion strategies to build your audience and sell more books chandler, stephanie on. Create a presale page on your website with a purchase option.
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